As we live in a world where you will find millions of businesses trying to survive in a competitive professional environment, many companies often share the same kind of product or service. The only thing that separates them from each other is how much a business owner is willing to invest in them to make them better than the rest of their competitors. But let us talk about business innovation - bringing something new to the table.
The ideal way one can ensure that they are creating something that holds a lot of value in the business world is to focus on the uniqueness of the product or service that is being sold to the world. In other words, the success of a business stems from coming up with ideas and solutions that go beyond the comfort zones.
Thinking outside of the box means looking at issues from a new perspective and coming up with a unique solution to counter them. Sometimes, you will have to get outside of your comfort zone to achieve these things, but once you do, it will ensure that your mind is open to all kinds of possibilities and opportunities to approach your perspectives in a better position.
In addition to that, thinking outside of the box makes you consider approaching different solutions to reach the ideal outcome you were hoping for.
An ideal example of how innovation has been used to benefit the world in a number of ways can be seen through SnowTree - highly accomplished NewYork-based global designer and manufacturer of glass cleaning products, which they sell via online and offline means.
SnowTree was founded in 2020 by Dan Muscato and Adam Schneebaum. The inspiration behind the company happened during the COVID-19 pandemic when Schneebaum was inspired by a device that cleaned his dad’s fish tank.
They became invested in an idea to bring about something new to the device, so they started experimenting with the initial design and prediction of a pipe cleaner in his living room. With significant progress through the experiment that yielded positive results, the company eventually launched its trademarked one-of-a-kind glass cleaning apparatus called ‘BoroBuddy Magnetic Glass Cleaner,’
The BoroBuddy Magnetic Glass Cleaner is SnowTree's flagship product that focuses on cleaning stains inside glass containers while simultaneously being controlled from the outside. All of their products are made in the United States, and the company markets the accessory suitable for cleaning the residual biofilm inside bongs.
Naturally, the growing progress of the company and its popularity over the years have led it to become a platform that started off from a single 3D printer to multiple printers that can meet all of the demands of its cleaners.
SnowTree serves as a lifestyle company that develops and brings about innovative progress within its product design for the modern-day consumer. And since the beginning, the company’s goal has been centered on enhancing the everyday lives of its customers with the use of its products.